About

ABOUT ME

I’m Sota, a CIDESCO-certified esthetician and virtual skincare specialist based in Nashville, TN and St. Paul, Minnesota. I’ve been working in skincare since 2014, and I’m the founder of Skin by Sota, a space for realistic skincare guidance and curated Korean skincare products for real life, not internet routines.

I help people simplify skincare, understand their skin more clearly, and build habits that actually work long-term.

My clients are typically folks who are done guessing. They read the emails, wear SPF consistently, and want expert guidance without the noise, fear, or overwhelm.

WHAT I DO

I offer virtual skincare consultations and run an online shop featuring curated Korean skincare.

My focus is helping you stop spiraling, cut through conflicting advice, and build a routine that fits your actual life, not just your feed.

Most people don’t need more products. They need clarity.

MY PHILOSOPHY

Skincare should evolve with you.

Your skin changes with stress, seasons, hormones, and life, your routine should be able to adapt too.

I’m not into beauty performance routines, fear-based marketing, or over-complicated skincare culture.

I believe in:

  • home care over hype
  • consistency over complexity
  • education over confusion
  • long-term skin health over quick fixes

Aging is natural. Sun damage is optional.

MY WORLD

Black and tortoise shell. Stunning cafés. Clean bathroom shelf skincare setups. Fresh flowers. Diet Coke nearby.

You’ll usually find:

  • SPF in multiple bags
  • Korean skincare lined up on the counter
  • gold jewelry with sneakers
  • hot drinks without lids
  • Asian snack runs
  • styling myself however my mood fits that day

Elevated real life, not perfection.

WHY PEOPLE WORK WITH ME

People come to me when they’re overwhelmed.

Too many products. Too much advice. Too much noise.

I help simplify everything into a routine that makes sense for your skin, your lifestyle, and your long-term skin health — rooted in Korean skincare principles and realistic habits.

Less spiraling. More clarity.

IF YOU’RE HERE

You probably want to feel more confident, more informed, and more grounded in your skincare.

You don’t need more pressure.

You need clarity. And SPF.